Infrastructure for the
energy economy
Half of this industry runs on ten-year-old websites, emailed spreadsheets, and text messages — and some of the best companies have no website at all. Solara is the layer that connects them anyway, so installers, distributors, and lenders can work together no matter how much tech the other side has.
Solara Infrastructure
one connected industry · shared records
The shorthand
Stripe+Twilio+Plaid—for solar
money, messaging, and connections as one layer — reachable by spreadsheet, text message, or API
How the industry runs today
Why this has to exist
The hardware got cheap. The coordination didn't.
Panel prices fell 90% in a decade — yet putting solar on a roof barely got cheaper. The money now disappears into the seams between companies: the installer re-typing a quote from a distributor PDF, the lender waiting on documents, the utility mailing back a form because a checkbox was wrong.
Roads, payments, and the internet all got their shared infrastructure. Distributed energy never did — every company is still an island, bridged by phone calls and spreadsheets. Solara is that missing layer: shared rails that any company can join with whatever they already have.
~65%
of a home solar install is soft cost — paperwork, sales, and coordination. Not hardware.
18,000
permitting jurisdictions in the US — each with its own forms, fees, and rules.
~52 days
median interconnection timeline from application to approval (LBNL).
90%
drop in hardware costs in a decade — while soft costs barely moved.
The products
Built for the industry as it is — not as software wishes it were
No portals to learn, nothing to install, no IT department required. If a company can email a spreadsheet or answer a text, they can run on Solara.
Solara Sync
Upload a spreadsheet. Sell everywhere.
Distributors shouldn't need a dev team to have live pricing. Drop the same price sheet you already email around — Sync normalizes every SKU and puts your live prices in front of every major hardware retailer and storefront, for free. Prices change, everywhere updates. Orders land, you just get sales.
- Works with Excel, CSV — even the PDF you fax
- Free for every distributor, forever
- Built to go live at every connected storefront in minutes
Q3-price-sheet.xlsx
1,284 rows · uploaded
1,284 SKUs normalized · 0 errors
Live storefront
14 retailersQ.TRON BLK 430W
412 in stock
$178.40
-2.1% today
EG4 PowerPro 14.3kWh
38 in stock
$3,999.00
+0.8% today
FranklinWH aPower 2
17 in stock
$6,840.00
-4.6% today
New order · via GridMart
26 × Q.TRON 430W · $4,638.40
New order · via SolarHub
2 × aPower 2 · $13,680.00
Orders flow back to you — no portal, no code
Hernandez Roofing
nowperfect. send the updated contract…
Maria Torres
9:41 AMWhat time is the crew coming?
GridMart Supply
YesterdayYour order shipped — 26 panels
Hernandez Roofing
(512) 555-0147 · SMS
Delivered · signed 4 min later
Solara Relay
Meet the trades where they already are: the text thread
Most installers don't live in dashboards — they live in their trucks and their texts. Relay gives any company an iMessage-grade business line in minutes: quotes, schedules, contracts, and payments handled inside the conversation, with automations quietly doing the busywork behind every message.
- A business SMS/iMessage line, set up in minutes
- Automations that text like a person, not a bot
- Zero software needed on the other end of the thread
Solara Core
For everyone building solar software: the industry, as clean APIs
Hundreds of SaaS teams are building AI agents, proposal generators, and CRMs for solar — and every one of them is scraping distributor PDFs and rebuilding the same incentive tables. Core sells them the plumbing instead: live pricing, inventory, financing, incentives, and utility data behind endpoints you can integrate in a day.
- One integration replaces fifty distributor relationships
- Live data your agents can act on — not stale CSVs
- Every endpoint doubles as an MCP tool for AI products
/v1/pricing?sku=QTRN-430200 OK · 48msLive normalized pricing across every distributor
{
"sku": "QTRN-430",
"best_price": 178.40,
"distributors": 9,
"trend_7d": -2.1,
"updated": "38s ago"
}The rest of the layer
Every gap between companies, closed.
The industry's hardest problems live between installers, distributors, lenders, and utilities — not inside them. Solara closes each gap, whether the other side has great software or a fax machine.
Catalog
Every price sheet, one catalog
Distributor A sends Excel, B emails PDFs, C updates twice a week. Catalog turns all of it into one live, normalized source of truth for equipment and pricing.
Exchange
Who has stock, right now
Kayak for solar equipment. See who has inventory, where it's warehoused, shipping times, closeouts, and damaged-goods deals — without calling five warehouses.
Capital
Every lender, one application
Submit a homeowner once and get back offers from every loan, lease, and PPA provider — instead of re-typing the same application into seven portals.
Incentives
Every rebate, computed
An address and a system design in — every federal, state, utility, county, and local incentive out. Stacked, verified, and kept current so nobody rebuilds this again.
Interconnect
Utility paperwork, handled
3,000 utilities, 3,000 different PDFs, portals, and timelines. Solara completes the applications, tracks inspections, and chases permission-to-operate for you.
Compat
Will these parts work together?
Can this EG4 battery pair with that Enphase system behind a Span panel? A definitive, continuously verified answer for every inverter, battery, and component — not a forum thread.
Terminal
Know the market
The Bloomberg Terminal for solar. Daily panel and battery prices, freight, tariffs, shortages, and where prices are heading — so you buy and quote with confidence.
Identity
One verified installer profile
Licenses, insurance, certifications, reviews, and project history in one portable profile — accepted by every lender, distributor, and marketplace. No more re-proving yourself.
Getting on the layer
Joining takes an afternoon, not an IT project
Infrastructure only works if everyone can get on it — including the company whose website was last updated in 2014.
Send what you have
A price sheet, a phone number, or nothing but your license number. Excel, PDF, text message — every format is a first-class citizen here.
spreadsheet · text · API — all welcome
We wire you in
Solara normalizes your data into the shared layer and connects you to the retailers, lenders, and utilities you already work with. Keep your tools; nothing migrates.
no migration · no new software to learn
Run everywhere
Your prices go live, your texts get superpowers, your paperwork files itself. Watch it all from one dashboard — or just keep answering texts.
live in under a day
Distributors
Upload a price sheet, get orders from 14 storefronts.
Installers
Text like you always have — the busywork disappears.
Software teams
Build on clean rails instead of scraping PDFs.
The market
A $69 billion market with no rails
This is the thesis: infrastructure compounds. Every distributor, lender, and utility that joins makes the layer more valuable to everyone already on it — whether they arrived with a modern stack or a spreadsheet. Rails built for solar carry everything distributed energy touches next.
The expansion path
$69B
invested in US solar in 2025 alone
10,000+
solar businesses in the US — almost none connected
6.1M
solar systems installed in the US, one every 59 seconds
769 GW
US solar by 2036 — nearly triple today's capacity
How the layer makes money
Free supply side
Distributors upload price sheets free, forever. That seeds the network with the inventory everyone else comes for.
Transactions
Orders and financing that move across the rails carry a small take rate — revenue scales with the market, not seat counts.
Software & API usage
Relay subscriptions for teams that live in the text thread, and metered Core usage for everyone building on the APIs.
Market data: SEIA / Wood Mackenzie US Solar Market Insight, 2025 Year in Review · NREL · LBNL
The grid is going
distributed. Build on it.
We're onboarding early partners now — distributors, installers, and retailers who are tired of running a business out of spreadsheets, portals, and voicemail.
free for distributors · works over text · no IT department required
Raising our seed round — investors, get in touch